Twitter is stupid. So are DVDs, Macbooks, videogames and text-messaging. All good things are stupid, at first. Then they become part of our lives like cotton socks and toothpicks. That is why Twitter is so useful. It is a very raw tool that we have taken over and changed to do what we need it to do. That is why is has the legs it does and that is why it is so amazing. And that is why is makes pretty much no money. Or does it? Reuters has a story that might have us think a little differently about our favorite free-to-use waste of time. And we might get a little worried, too.
The companies have kept mum about the financial terms of the deals, which will allow Tweets to appear in Google and Microsoft’s search results. But people familiar with the situation have told Reuters that money did change hands as a result of the deals and the blog AllThingsDigital previously reported that the search deals could be worth several million dollars apiece. It turns out the search deals were worth $25 million, according to a report in Business Week on Monday. Google coughed up $15 million and Microsoft paid $10 million, the report said, citing two anonymous sources. The deals will allow Twitter to finish 2009 as a profitable company, and comes amid ongoing efforts at the company to cut costs.
Why should we worry about Microsoft and Google dipping into our Twitter cookie jaw? Google Wave and Windows Vista, that’s why. Do we even have a reason to even think about Google Wave? WHAT THE HELL DO YOU DO WITH IT? And I wouldn’t give a PC to a homeless tech-worker trying to build spreadsheets for adjunct math profs to get back on their feet. Twitter works because it has almost ZERO money making ability. Any add that pops up on a tweet is instantly ignored and any douche that tries to sell me something on twitter is uber-ignored. That is the sad fate of our capitalistic world. Give a baby a brand new Xbox and he drools on it. Give the same kid a box full of styrofoam and you’ve got yourself an instant kid party! Same thing applies here. I’m not sure what is keeping Twitter alive, but the moment the money becomes the reason for the season, and the whole point of the contraption will become mute to the reality that I’m not paying any money to tell people what I had for dinner. Sorry. But truth.